We’re thrilled to announce that HailMaster will be exhibiting at SEMA 2025 in Las Vegas, taking place November 4–7, 2025.
You can find us in the PDR Tunnel at the Mobile Environmental Solutions booth 35207 (South Hall Upper – Collision Repair & Refinish) (www.mobileenvironmentalsolutions.com), where we’ll be demonstrating how our cutting-edge AI is reshaping the future of automotive damage assessment.
HailMaster combines advanced computer vision, AI, and certified repair methodologies to detect, measure, and estimate vehicle damage caused by hail, dents, or surface impacts. The system is already being used by leading insurers, PDR professionals, and repair networks across multiple countries to streamline claims and improve repair accuracy.
At SEMA, attendees will be able to:
- See live demonstrations of HailMaster in real-world inspection workflows
- Learn about new integrations and international case studies
- Meet our team to discuss how AI-driven inspections are transforming the automotive and insurance industries
“We’re excited to bring HailMaster to SEMA 2025 and to showcase our technology in collaboration with Mobile Environmental Solutions,” said Vitalii Istushkin, Co-Founder & CEO of Soft Edge. “This is where innovation meets craftsmanship — and we’re proud to be part of it.”
Event Details:
📍 Las Vegas Convention Center – PDR Tunnel, Mobile Environmental Solutions booth 35207 (South Hall Upper – Collision Repair & Refinish)
📅 November 4–7, 2025
We invite everyone attending SEMA to stop by the booth, experience HailMaster in action, and discuss the future of digital vehicle inspection.

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